Brainsnacks

Selecting Type

By October 21, 2015 No Comments

This presentation demystifies the process of selecting type. Picking the right font can be the most important (and often most daunting) step of any design project, yet very little literature is to be found on the subject. By making comparisons with familiar concepts like wardrobes, shoes, cars, etc. the process becomes recognizable and easy to grasp.


Also published on Medium.

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