Senior Product designer

I make complex digital products feel simple. With 25 years across fintech, enterprise, and high-traffic consumer platforms – I bring the experience to own the full journey, from messy discovery to polished delivery.

Featured Cases

Discover how thoughtful UX and UI design have transformed ideas into lovable experiences. 

Designing for compliance: making complex workflows feel manageable
Redesigning Handyhand for clarity, consistency and conversion
Full rebrand and CMS build for a sports injury platform
Overhaul for Denmark’s leading car marketplace
New look & feel to leading SEO platform
HOW I WORK

Product-focused UX & design for complex digital platforms

My process starts with understanding – not assumptions. I facilitate discovery, define direction, and then design end-to-end

Shared clarity

Understanding the problem space – users, constraints and goals – before designing. The best solutions start with shared clarity

Insight-Driven Decisions

Research, testing and validation are tools to reduce uncertainty and shape design direction with confidence.

Cross-Functional Collaboration

Great products are built with product and engineering, not in isolation. Continuous collaboration leads to stronger outcomes.

Scalable Solutions

Designing with consistency and long-term use in mind — building patterns and systems that support growth and future development.

About me

25 years making hard things feel simple

I’m Thomas – a senior UX and product designer with 25 years across some of Denmark’s most complex and high-traffic digital products.

I spent seven years as Head of Design at Impero, turning tax law and compliance logic into interfaces real people could actually use. Before that, I led UX for dba.dk and Bilbasen.dk at eBay Marketplaces – platforms used by millions of Danes. And before that, e-banking at BankData and Jyske Bank, where the stakes of getting it wrong were very real.

I work best where the problems are genuinely hard — where you can’t just copy a pattern and call it done. I’m hands-on, collaborative, and currently exploring what AI-assisted design can do when applied with real craft and critical judgment rather than just speed.

just a few of my clients