I help organisations build intuitive, strategic digital products that users love and businesses trust – backed by 24+ years of experience in UX research, user journeys, complex workflows and scalable digital design.
I specialise in product-focused UX and interface design for complex digital platforms where clarity, usability and trust matter most. I work across discovery, research and UX/UI design to help teams build intuitive experiences that support both business goals and real user needs.
My approach is structured, collaborative and insight-driven — ensuring solutions are validated, scalable and fit for their context.
Understanding the problem space – users, constraints and goals – before designing. The best solutions start with shared clarity
Research, testing and validation are tools to reduce uncertainty and shape design direction with confidence.
Great products are built with product and engineering, not in isolation. Continuous collaboration leads to stronger outcomes.
Designing with consistency and long-term use in mind — building patterns and systems that support growth and future development.
Impero is a SaaS platform focused on tax, compliance and risk management — a complex domain where clarity, structure and trust are critical. As the lead UX and product designer, I helped shape the user experience for the platform from early discovery through delivery, applying research, strategy and scalable design patterns to support users in navigating regulatory complexity with confidence.
UX & UI design, CMS, Brand
UX & UI design, Market research, User Journey Mapping, Brand
UX & UI design, CMS, Brand
Bilhandels-markedsplads is a leading Danish online marketplace for buying and selling cars. The platform supports thousands of weekly users and is a core product in the client’s portfolio.
With over 24 years of experience as a UX & Product Designer, I help organisations simplify complexity and turn user insights into intuitive, business-driven digital experiences. I work across research, strategy, UX/UI design and prototyping — ensuring solutions are not only easy to use, but effective for users and aligned with business goals.
My work ranges from enterprise products and compliance platforms to user-centric ecommerce and self-serve solutions, always with a focus on thoughtful collaboration and measurable impact.
Discover how thoughtful UX and UI design have transformed ideas into experiences. From concept to launch, these featured projects highlight my journey in crafting digital solutions that resonate with users and deliver value.
