Our traditional approach to the design of policy, systems, services, environments, and products isn’t going to serve us well in the 21st Century. As a result we are going to have to evolve the practice of design to shape behavior for a preferable future. Our proposal is that ‘shaping’ behavior becomes the new function of design in the 21st Century. By defining ‘preferable futures’ as the outcome of our work we are forced to consider the longitudinal impacts of our work socially, culturally, ethically, and environmentally.
Also published on Medium.