inUse Experience (http://inuse.se) presents Mike Monteiro, Design Director at Mule Design Studio. Mike excites the audience with his talk “7 Ways Designers Screw Up Client Presentations”. The recording was made at the User Experience, Service Design and Innovation conference “From Business to Buttons” (http://frombusinesstobuttons.com) – the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences. Stockholm, 21 April 2015.
“The hardest part of design is presenting work. We’ve seen people who’ve done amazing work get up in front of a client and lay eggs. We’ve also seen people do mediocre work and wrap clients around their little finger. Optimally, you want to do good work and present it well. We’d rather have a good designer who can present well than a great designer who can’t. Work that can’t be sold is as ineffective as the designer who can’t sell it. Presenting is a core design skill. In this session, Mike will go over the most common mistakes designers make when presenting their work, and how to avoid them.”
