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Data isn’t for trophies! It’s not just for beautiful visualizations, for proving your point, or validating your designs. Using data to better understand your user or audience can actually help you be a more creative designer. Think of data as a brainstorming tool.

Over the course of this talk, we’ll cover three big things.
1) Why measuring page visits sucks
2) How to avoid falling asleep at a spreadsheet
3) Weaving data through your projects

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