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Many governments are dealing with today’s challenges using tools from the last century. UX design (and designers) can help meet those challenges and make a difference in our communities, in our nations, and in the daily lives of regular people.The public sector needs better design, from making forms, processes, and official websites easier to use to helping decision-makers understand and collaborate better when creating policy.

Design can help create better experiences for citizens, more effective service delivery for government, and create better outcomes and more efficient use of scarce resources.

This talk will share the need and opportunity for UX designers to help create better citizen experiences, offer some principles and examples, and invite the audience to discuss how citizen experience fits in the European context.


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