Over the last several months, some of the leaders of innovative design have taken ‘minimal design’ to the next level. Facebook, Airbnb and Apple have followed a similar blueprint to simplify prominent products in a way that reflects this new trend of ‘Complexion Reduction’ in mobile design.
https://medium.com/swarm-nyc/complexion-reduction-a-new-trend-in-mobile-design-cef033a0b978#.yztfb2fh2
