Brainsnacks

Flat Design Decreases User Efficiency

By October 22, 2018 No Comments

Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages — reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.


Also published on Medium.

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