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Toby Sterrett, Simple’s Director of UX, will offer a deep dive on how Simple’s reinvented banking by placing customers at its core. In a static industry dominated by off-the-shelf solutions, the team at Simple designed an experience they would want to use themselves the only way they knew how: from the ground up.

Toby will walk through how Simple discovered it’s aesthetic and company voice and how these values extend across Simple’s visual brand, mobile and web apps, and customer relations, all while sneaking in as many delightful details as possible along the way.



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