Engineering a website is equal parts vision and adaptation…responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, was recently challenged to combine the many mismatched interfaces of Spotify into a single harmonious layout. She walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data, and the people for whom it is built.
Rochelle is Global VP of User Experience and Design at Spotify, where she manages the teams that are responsible for user research and designing the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix, where she managed the Design, Enhanced Content, Content Marketing and Localization teams. Collectively, these groups were responsible for the UI, layout, meta-data (editorial and visual assets) and presentation of the Netflix service internationally across all platforms. Rochelle has over 14 years of experience working on consumer facing products.