Client
Handyhand
Online Service platform
Services
Market Research, User Experience, Journey mapping, User interface Design
Year
2024
The problems weren’t cosmetic. Inconsistent design patterns across the platform were creating confusion at key decision points, and unclear task flows were getting in the way of users completing what they came to do. On top of that, the visual language felt generic — it didn’t give Handyhand the warmth and approachability that a service built on trust between strangers actually needs.
Key challenges included:
- Inconsistent UI patterns creating friction across the core user journey
- Unclear flows at critical steps, affecting conversion
- A visual identity that didn’t reflect the friendly, local character of the platform
- Aligning web and app to a single coherent design language
Research & discovery
The project started with market research and competitor analysis to understand where Handyhand sat in the landscape and what users expected from a platform in this space. Journey mapping helped identify exactly where the inconsistencies were hitting hardest and which flow problems were most directly affecting conversion. These findings shaped the design priorities before a single screen was touched.
Design approach
With clarity as the primary goal, I worked through the core user flows systematically — identifying where patterns conflicted, where steps were ambiguous, and where visual noise was adding unnecessary cognitive load. The redesign introduced a consistent component set and cleaner interaction patterns across the platform, giving users a more predictable and confident path through the experience.
The new visual language was built around a refined color palette and custom illustrations — warm and approachable without being naive. The aim was to make Handyhand feel like a platform you’d trust, designed by people who understood what trust between a homeowner and a tradesperson actually requires.
Outcomes
The redesign delivered measurable results. Conversion improved following the launch, and user reviews reflected a noticeably better experience. Cleaner flows and a consistent visual language removed the friction that had been holding the platform back — and gave Handyhand a design foundation solid enough to build on.
Graphics and illustrations
New graphic elements and custom illustrations to enhance the platform’s visual storytelling.
Refreshed app visuals
In addition to the website, I updated the Handyhand app to bring it in line with the new visual language. Keeping web and app consistent meant users moving between the two encountered the same patterns and the same tone — no jarring transitions or brand disconnect.
