Bazoom
New look & feel to leading SEO platform
- Client
- Bazoom
- Sector
- SEO / SaaS
- Year
- 2023 — 2024
- Role
- Brand identity, website and product UI
- Services
- BrandingLogo designTypographyUser experienceUser interface designWordPress CMS
Bazoom.com went from a 2020 startup to a significant player in the link-building and SEO industry.
- 2020
- Founded
- US expansion
- Growth
- Hawk Infinity Software
- Exit
- Brand, web, product
- Scope
01Background
Bazoom.com, founded in 2020, quickly rose from a startup to a significant player in the link-building and SEO industry, with rapid growth spurred by its expansion into the U.S. market.
The company was later acquired by Hawk Infinity Software AS following an investor exit.
02Role
I managed both website design and brand identity development, including establishing the colour palette, selecting typography, and designing the logo.
The work also encompassed the WordPress CMS setup and the design and layout for Bazoom's proprietary software solution.
03Website & CMS
Built on WordPress CMS, the site prioritises simplicity and ease of maintenance, allowing Bazoom's team to make updates effortlessly.
04Link building tool
The link-building tool was crafted with a strong emphasis on user experience, ensuring the platform is as intuitive and accessible as possible.
Outcome
- 01A brand identity built from scratch: logo, palette and typography
- 02A marketing site the team can maintain without developer support
- 03A product UI for the link-building tool built around ease of use
- 04A visual system that carried the company through its US expansion
Selected screens
Impero
Designing for compliance: making complex workflows feel manageable
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