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BazoomSEO / SaaS

Case 07 of 07

New look & feel to leading SEO platform

Bazoom.com went from a 2020 startup to a significant player in the link-building and SEO industry.

Role
Brand identity, website and product UI
Year
2023 — 2024
Services
BrandingLogo designTypographyUser experienceUser interface designWordPress CMS
Bazoom, key screen
Founded
2020
Growth
US expansion
Exit
Hawk Infinity Software
Scope
Brand, web, product

Background

Bazoom.com, founded in 2020, quickly rose from a startup to a significant player in the link-building and SEO industry, with rapid growth spurred by its expansion into the U.S. market.

The company was later acquired by Hawk Infinity Software AS following an investor exit.

Bazoom platform interface

Role

I managed both website design and brand identity development, including establishing the colour palette, selecting typography, and designing the logo.

The work also encompassed the WordPress CMS setup and the design and layout for Bazoom's proprietary software solution.

Bazoom link building tool

Website & CMS

Built on WordPress CMS, the site prioritises simplicity and ease of maintenance, allowing Bazoom's team to make updates effortlessly.

Bazoom promotional visual

Link building tool

The link-building tool was crafted with a strong emphasis on user experience, ensuring the platform is as intuitive and accessible as possible.

Outcome

  1. 01

    A brand identity built from scratch: logo, palette and typography

  2. 02

    A marketing site the team can maintain without developer support

  3. 03

    A product UI for the link-building tool built around ease of use

  4. 04

    A visual system that carried the company through its US expansion

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