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Bilhandel.dk
Overhaul for Denmark's leading car marketplace
- Client
- Bilhandel.dk
- Sector
- Marketplace
- Year
- 2024
- Role
- Freelance UX consultant
- Services
- Discovery researchStakeholder workshopsBehaviour analysisJourney mappingWireframingPrototypingComponent library
Bilhandel.dk is one of Denmark's most visited online marketplaces, with over 500,000 monthly visitors buying and selling cars.
- 500,000+
- Monthly visitors
- Car marketplace
- Category
- Mobile first
- Approach
- Figma library
- Delivered
01Context & challenge
The platform had grown feature by feature, and it showed: inconsistent visual patterns, a cluttered landing page, and unclear flows around search, filtering and listing creation.
Most people buy a car every few years, not every few weeks. The interface had to work for someone who has never seen it before, on a phone, in one sitting.
- Search and filtering flows creating cognitive overload and user drop-off
- A landing page that overwhelmed infrequent users
- Inconsistent UI patterns across viewports
- A listing creation flow with excessive errors and incomplete submissions
- Absence of a shared component system
02Scope of work
The engagement included discovery research, stakeholder workshops, user behaviour analysis, journey mapping, wireframing, interactive prototyping in Figma, and development of a shared Figma component library.
03Key focus areas
- Mobile-first design across every core flow
- A redesigned landing page built around intent, not inventory
- Enhanced search results navigation
- Focused product pages emphasising large imagery and clear calls-to-action
Outcome
- 01Clearer navigation and search flows, reducing cognitive load and user drop-off
- 02Improved listing creation with higher task completion rates
- 03More dealer leads through streamlined search-to-contact pathways
- 04Consistent interaction patterns across all viewports
- 05Expedited development handoff via the component library
Selected screens
Next case — 03Online services · 2024
Handyhand.dk
Redesigning Handyhand for clarity, consistency and conversion
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