Handyhand.dk
Redesigning Handyhand for clarity, consistency and conversion
- Client
- Handyhand.dk
- Sector
- Online services
- Year
- 2024
- Role
- Freelance UX & UI designer
- Services
- Market researchCompetitor analysisUser experienceJourney mappingUser interface designIllustration direction
Handyhand connects people who need a job done with people nearby who can do it.
- 2024
- Year
- Web + app
- Platforms
- Market + competitor
- Research
- Conversion up
- Outcome
01Challenge
The product worked, but the experience of using it did not match the friendly, local character of the brand.
Inconsistent design patterns across the platform were creating confusion at key decision points, and unclear task flows were getting in the way of users completing what they came to do.
- Inconsistent UI patterns creating friction across the core user journey
- Unclear flows at critical steps, affecting conversion
- A visual identity that didn't reflect the friendly, local character of the platform
- Aligning web and app to a single coherent design language
02Research & discovery
The project began with market research and competitor analysis, followed by journey mapping to identify friction points and conversion blockers.
03Design approach
I worked systematically through the core user flows, introducing a consistent component set and cleaner interaction patterns across the platform.
The visual language featured a refined colour palette and custom illustrations — warm and approachable without being naive.
Outcome
- 01Conversion improved following the launch
- 02User reviews reflected a noticeably better experience
- 03A single coherent design language across web and app
- 04A consistent component set the team could keep building on
Selected screens
iVet
Bringing consistency and clarity to iVet's digital experience
View case