iVetTelemedicine
Case 05 of 07Bringing consistency and clarity to iVet's digital experience
iVet is a Danish telemedicine platform connecting pet owners with qualified vets through online video consultations, available daily from 06:00 to 24:00.
- Role
- Freelance consultant with full design ownership across all surfaces
- Year
- 2026
- Services
- Journey mappingLanding page designWeb app redesignMobile app designComponent system
- Available
- 06:00 – 24:00
- User journeys
- Two, mapped apart
- Surfaces
- Landing, web, app
- Delivered
- Component system
Context & challenge
The underlying problem was fragmentation. Multiple design contributors over time had left inconsistent UI patterns across the product.
The brief encompassed a new landing page, a complete redesign of the user-facing web app (booking, appointments, history, prescriptions, account management) and a dedicated mobile app requiring coherent branding.
- Inconsistent UI patterns from multiple design contributors
- Two distinct user entry points requiring different onboarding flows
- A booking flow that had to be simple for a first-time user
- An emotionally charged context: worried pet owners needing to act quickly
- Consistency across web app and dedicated mobile app
The process
The first priority was mapping the two user journeys distinctly. Direct customers and insurance customers arrive with different contexts and different needs, and treating them as one user was the root of much of the confusion.
That foundational clarity came before any UI work, followed by systematic flow development and iterative screen design in Figma.
Outcome
- 01
A consistent, calm experience across all touchpoints
- 02
Two user journeys clarified into distinct but coherent flows
- 03
A component system established for continued platform growth
- 04
Design that carries the emotional weight of the use case without adding friction
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