Full rebrand and CMS build for a sports injury platform

The platform had quality content but no visual identity that reflected its specialist credibility.

The objective was a trustworthy, professional brand that did not read as cold or clinical. That's a balance that's genuinely tricky in the health space.

The site also had intricate content architecture: articles, injuries, and rehabilitation programmes requiring sophisticated cross-linking. Both challenges required integrated solutions.

A fresh brand identity incorporated a deliberate colour system, new logo, and refined typography designed to communicate expertise and health motivation without sterility.

The palette moves from deep ocean blues through to warm sand and sunset red, giving the brand range across both clinical and energetic contexts.

Site navigation and content flow were rebuilt to match the new visual language, with fresh graphic elements and imagery matching the updated brand identity.

SportNetDoc runs on a fully customised WordPress infrastructure supporting multiple custom post types and complex relational linking between content elements, giving the team complete editorial control without developer dependency.