Sportnetdoc
Full rebrand and CMS build for a sports injury platform
- Client
- Sportnetdoc
- Sector
- Health & rehabilitation
- Year
- 2023 — 2024
- Role
- Brand, UX, UI and CMS
- Services
- BrandingLogo designColour systemUser experienceUser interface designWordPress CMS
SportNetDoc.dk is an online resource for sports injury treatment and rehabilitation, serving both athletes and medical professionals.
- Athletes + clinicians
- Audience
- Full rebrand
- Scope
- Custom WordPress
- Build
- Cross-linked
- Content
01Context & challenge
The platform had quality content but no visual identity that reflected its specialist credibility.
The objective was a trustworthy, professional brand that did not read as cold or clinical. That's a balance that's genuinely tricky in the health space.
The site also had intricate content architecture: articles, injuries, and rehabilitation programmes requiring sophisticated cross-linking. Both challenges required integrated solutions.
02Visual identity
A fresh brand identity incorporated a deliberate colour system, new logo, and refined typography designed to communicate expertise and health motivation without sterility.
The palette moves from deep ocean blues through to warm sand and sunset red, giving the brand range across both clinical and energetic contexts.
03Complete website redesign
Site navigation and content flow were rebuilt to match the new visual language, with fresh graphic elements and imagery matching the updated brand identity.
04Highly customised WordPress CMS
SportNetDoc runs on a fully customised WordPress infrastructure supporting multiple custom post types and complex relational linking between content elements, giving the team complete editorial control without developer dependency.
Outcome
- 01A platform that finally matched the quality of its content
- 02A CMS structure the team can manage and grow without technical dependency
- 03A brand with range across both clinical and energetic contexts
- 04Content architecture that supports deep cross-linking between injuries, articles and programmes
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