Client
Bilhandel.dk
Online Marketplace
Services
User Experience, Journey mapping, User interface Design
Year
2022/23
Bilhandel.dk is a Danish online marketplace offering a vast selection of over 30,000 new and used vehicles from both dealers and private sellers.
In this project, I focused on enhancing the user experience and visual appeal of Bilhandel.dk. My primary tasks included:
•Flow Optimization: Streamlined the user journey to facilitate easier navigation and quicker access to vehicle listings, improving overall site usability.
•UX Improvement: Conducted user research to identify pain points and implemented design solutions that address user needs, resulting in a more intuitive and engaging experience.
•Visual Redesign: Updated the website’s look and feel with a modern design aesthetic, incorporating a cohesive color scheme, typography, and imagery that align with the brand’s identity.
These enhancements aimed to provide users with a seamless and enjoyable experience when browsing and purchasing vehicles on Bilhandel.dk.
A mobile first experienc
A lot of effort and thought was put into ensuring that alle webpages was a seamless experience of going from desktop to mobile. It should not only work on mobile – it should be at least an equally good browsing experience.
Redesigned Landingpage
Task was to reduce clutter and make the frontpage more inviting and to improve ease of use for customers that are note frequent users.
Easy & elegant navigation
On the search result a lot of energy was put into ensuring that navigation of filtering was easy to use while keeping a good overview of selected filter.
Focused product page
The product page was improve with large images, car metric highlights and clear calls to action
