Context
Bilhandels-markedsplads is a leading Danish online marketplace for buying and selling cars. The platform supports thousands of weekly users and is a core product in the client’s portfolio.
Design challenge
The existing experience had usability gaps in key user journeys — particularly around search, filtering and listing creation — which led to user frustration, unclear conversions and inconsistent visual patterns across screens.
Outcome
• Clearer navigation and search flows, reducing cognitive load and user drop-off
• Consistent interaction patterns, decreasing UI confusion across viewports
• Improved listing creation flow, leading to higher task completion and fewer errors
• Faster handoff to development through reusable components and shared Figma library
Scope of work
Discovery & research
Conducted stakeholder workshops and analysed user behaviour to identify key friction points in search and listing creation.
Journey & flow definition
Mapped current and future user journeys to clarify pain points and opportunity areas.
Design & iteration
Created wireframes and interactive prototypes in Figma. Iterated based on internal feedback and small validation tests.
Visual language & system
Refined UI patterns and established a consistent visual hierarchy tailored to automotive product data and filtering complexity.
A mobile first experienc
A lot of effort and thought was put into ensuring that alle webpages was a seamless experience of going from desktop to mobile. It should not only work on mobile – it should be at least an equally good browsing experience.
Redesigned Landingpage
Task was to reduce clutter and make the frontpage more inviting and to improve ease of use for customers that are note frequent users.
Easy & elegant navigation
On the search result a lot of energy was put into ensuring that navigation of filtering was easy to use while keeping a good overview of selected filter.
Focused product page
The product page was improve with large images, car metric highlights and clear calls to action
