Sportnetdoc

Full rebrand and CMS build for a sports injury platform

UX & UI design, CMS, Brand

Client

Sportnetdoc.dk
Online Service

Services

Branding, User Experience, User interface Design, CMS

Year

2023/2024

SportNetDoc.dk is an online resource for sports injury treatment and rehabilitation — serving both athletes and medical professionals. The platform had solid content but a visual identity that didn’t reflect its specialist credibility. I led a full rebrand and website rebuild from the ground up.

Context & challenge

The brief was to create a brand that felt trustworthy and professional without tipping into cold or clinical — a balance that’s genuinely tricky in the health space. The site also had a complex content architecture to solve for: articles, injuries, and rehabilitation programs with deep cross-linking between them. Both problems needed to be solved together.

Visual Identity

A new brand identity built around a considered color system, new logo, and refined typography — designed to signal expertise, health, and motivation without feeling sterile. The palette moves from deep ocean blues through to warm sand and sunset red, giving the brand range across both clinical and energetic contexts.

Complete website redesign

Improved site navigation and content flow built around the new visual language, with new graphic elements and imagery aligned to the updated brand.

Result

The rebrand gave SportNetDoc a platform that finally matched the quality of its content — and a CMS structure they can manage and grow without technical dependency.

Highly customized Worpress CMS

SportNetDoc runs on a fully customised WordPress solution built to support multiple custom post types and complex relational linking between articles, injuries, and rehabilitation programs. The architecture gives the client full editorial control over a content model that would typically require developer involvement to maintain.

Deep ocean

Lake Blue

Sunset red

Cool Sky

Soft Sun

Warm Sand

New color scheme

A new color scheme was introduced as part of the rebranding. Colors that signal Trustworthiness, Professionalisme, Health, Strength and motivation

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