New look & feel to leading SEO platform

UX & UI design, CMS, Brand
Client

Bazoom.com
SEO link building tool

Services

Branding, User Experience,  User interface Design

Year

2023/2024

Bazoom.com, founded in 2020, quickly rose from a startup to a significant player in the link-building and SEO industry, with rapid growth spurred by its expansion into the U.S. market. This strategic move enabled Bazoom to reach a global clientele, solidifying its position in digital marketing. Following an exit by initial investor Mediehuset Heymate, Bazoom was acquired by Hawk Infinity Software AS, marking a major milestone in its growth journey.

For this project, I was responsible not only for the design and setup of the Bazoom.com website in WordPress CMS but also for creating a cohesive brand identity. This involved establishing the color palette, selecting typography, and designing the logo (which saw slight adjustments in 2022 to align with the evolving brand). I focused on ensuring that the branding was visually engaging and modern, capturing Bazoom’s innovative spirit.

Additionally, I crafted the design and layout for Bazoom’s proprietary software solution, enhancing usability and creating an intuitive user experience for efficient link-building and SEO management. This comprehensive approach to design and branding helped elevate Bazoom’s digital presence, supporting its rapid growth in a competitive market.

Website CMS solution

The Bazoom.com website was designed and developed to align seamlessly with the brand’s modern, professional image. Built on WordPress CMS, the site prioritizes simplicity and ease of maintenance, allowing Bazoom’s team to make updates effortlessly. The design reflects Bazoom’s brand identity with a cohesive color palette, thoughtfully chosen typography, and clean, intuitive layouts, creating a user-friendly experience that both engages visitors and supports Bazoom’s digital goals.

Link building made easy

The link-building tool was crafted with a strong emphasis on user experience, ensuring the platform is as intuitive and accessible as possible. Significant effort went into designing a streamlined interface that simplifies the link-building process and provides users with clear, organized overviews.

The result is a platform that empowers users to manage and create link-building campaigns effortlessly, enhancing productivity and ease of use for both beginners and seasoned SEO professionals.

Other projects

Bringing consistency and clarity to iVet’s digital experience

iVet is a Danish telemedicine platform connecting pet owners with qualified vets through online video consultations, available daily from 06:00 to 24:00. Founded by vet Christina Aggerholm in 2022, iVet gained national attention after appearing on DR’s Løvens Hule in January 2024, attracting bids from three investors and landing a deal with Anne Stampe. The platform serves both direct customers and insurance customers through partnerships with several of Denmark’s largest insurers. I was brought in to bring design coherence to a product that had been touched by multiple designers and had grown inconsistent as a result.

Designing for compliance: making complex workflows feel manageable

Impero is a cloud-based GRC platform used by 200+ enterprise organizations across Europe, including some of the largest companies in the DAX40. It helps finance, tax, and compliance teams manage risk and internal controls at scale. I joined as Head of Design and spent seven years shaping the product experience from the ground up.